One thing I've learned in the last 8 years since Aala Reed opened its doors, is that seasons fly by much more quickly for us retailers. I mean, we've just started bringing in new "spring transitional" merchandise and we've already selected your wardrobe for next fall!Our first buying trip for the season took place at the Chicago Collective this past weekend, so we snapped a few pics to give you a glimpse into the future...
Along with picking up several new designers for Aala Reed, we revisited some "old friends" including True Grit (AMAZING outerwear & shirt jackets) and an all time AR favorite, Mod-o-Doc loungewear (it's more comfy than ever).
Outerwear has never looked so good with a broad range of styles and prices. Fabrics of choice include tweed, solid black or navy, with epaulets, metal buttons, and zipper pockets as details which really make Fall '10 fresh.
Sweaters abound with loose cotton weaves for a luxurious classic look. Is there anything sexier than a classic fisherman's sweater?
And yes, sport shirts are still your number 1 "go-to" piece, however say good-bye to embroidery and embellishments as they are a thing of the past. Now you will see beautiful colors, and whimsical details on button plackets, sleeves, cuffs and collars to make each shirt a piece of art.
After very LONG days packed with appointments, millions of fabric swatches ("Didn't we see that same shirt 3 times today?"), selecting the perfect style for each Aala Reed customer ("That's a total Bjorn shirt!"), it's always nice to catch up and unwind with our vendors who, in the last 8 years, have become dear friends.
That's Fall '10 in a nutshell, Gents! But spring is right around the corner, and Aala Reed is receiving new clothing weekly. Come on in and see what great fashion awaits you!
~ Laura
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